甄选全球时尚精品
成立于2015年
搜罗来自欧、美、澳、亚洲等数十个设计师品牌
PlaySERIOUS是一家“玩物尚致”的买手店
带着对个性和优雅的极致追求
PlaySERIOUS为您呈现至尚美好
以一份最认真的态度，成就一颗最逍遥的玩物之心
Showcasing independent designer brands from Europe, America, Asia and Oceania, PlaySERIOUS is an international multi-brand boutique with a finest selection of curated products across fields of fashion, design, art as well as lifestyle.
Established in 2015, PlaySERIOUS aims to provide products and services from the finest brands.
PlaySERIOUS的客户，
是兼具“Play"和“Serious”于一身的新现代女性。
她们既带着玩乐的心态，又专注于自己的人
她们既享受过世界的美好，又安然于内心的富足
她们既追求最新潮的单品，又美丽得个性而独特
Our buying and styling experts explore the true essence of SERIOUS aesthetics, quality and creativity in order for you to enjoy being you, effortlessly.
PlaySerious’s customers are the modern women with equilibrium between ‘Play’ & ‘Serious’ in soul.
They hold ‘Play’ attitude at heart, and meanwhile devote themselves to a thriving life.
They have been experienced the beauty of the world, and also remained spiritually secured.
They chase the most on-trend pieces, and on the same time, stay independent and unique.
每个人都只此一生，何不尽兴而为?
世界就是你的游乐场!
遇到喜爱的事物，既有拿得起的勇气，
每一次奔跑都全力以赴也有放得下的洒脱，
敢于冒险，敢于说不，独立而自信
You only live once, so why don’t you live life as you should.
“The world is your playground.”
If you are lucky enough to encounter the things you love – you should obtain the courage to give it a go with everything you’ve got.
Simultaneously, you should know when it’s time to let go: dare to explore and dare to say no;
be confident while being independent;
be a player while comfortably being a perfectionist.
